Choose what to get done
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Diagnose the Fatal Pinch
A pure function that classifies a startup against Paul Graham's fatal-pinch definition: default-dead AND slow growth AND not enough time, returning the overall verdict and which of the three conditions are true.
Differentiation nonnegotiables register
A machine-checked nonnegotiables register naming your company, with 2 to 7 uniquely named differentiators, each rated on exactly the five Zook criteria as true/false values, each locked to a nonnegotiable principle (at least 20 characters) and a behavioral indicator (at least 15 characters), with criteriaPassCount and overallCriteriaPassRate arithmetic verified against the ratings.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.
Financing Deal-Stage Tracker
The founder has a complete, sequenced map of the financing process, split at the term sheet signing and ending at funds received, with every stage named, owner-assigned, and closed by a gating artifact, and a duration roll-up checked against the cap set at intake.
Financing-round closing checklist
A structured closing checklist that echoes your frozen round stage, close date, and raise amounts, covers every closing step you require (a canonical six-step sequence by default), and enforces the minimum-commitment and wire-sequencing gates arithmetically.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
Founder's VC Diligence Question Bank
The founder walks into the meeting with a complete, categorized interview script for vetting this specific investor: every question names the signal it is fishing for and the red-flag answer that should give pause.
Fundraising Objection Coverage Register
The founder walks into the meeting with a complete pre-pitch register: a written, evidenced rebuttal row for every required VC objection category, and, under the default setting, no row left as an open gap.