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Annotated story-spine beat map

I get my product's story told in the book's nine named beats (protagonist, struggle, conflict, value proposition, team, product with its how-it-works points, better than competition, traction and market, tagline reprise), each beat labeled and carrying its own prose block of at least my minimum word count, with at least one concrete number in the traction beat and my tagline repeated in the closing beat, so I can drop any beat into a website, an email, or a script.

50 creditsPitch Investors

Anti-dilution protection clause spec

The founder (or counsel) has a complete, parameterized anti-dilution clause specification for each series, ready for the shareholders' agreement.

50 creditsPitch Investors

Argument structure map

A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.

50 creditsPitch Investors

Best co-selling rep pairs with a partner

The short ranked list of your-rep-to-partner-rep pairs who share the most open accounts, so you set up the few high-yield co-selling calls.

Opens laterGrow Partnerships

Bias-guarded interview debrief packet

A structured debrief record that captures independent pre-discussion verdicts, a bias-check, and a consolidated recommendation.

50 creditsLead Team

Bidirectional sales and marketing SLA (SMarketing)

I get a two-way Sales and Marketing SLA where marketing commits to a qualified-lead volume and definition and sales commits to a follow-up speed and cadence, so both obligations are explicit.

50 creditsBuild a Sales Engine

Big-idea introduction (For/Who/Unlike pattern)

A slot-complete big-idea introduction in the For/Who/Unlike pattern: one statement that names your idea, is assembled from the filled slots and differentiators, and stays inside your word cap.

50 creditsPitch Investors

Bill under a linear, 2-part, or 3-part tariff

I give a usage volume and a tariff schedule and get the exact amount owed, with the right block selected and overage applied only above included units.

50 creditsChoose Business Model

Boundary-case test set for a contested term

You get a boundary-case test set for one contested term: a set of edge cases, an in-or-out verdict for every case under every rival definition you supplied, at least one case that the rival definitions actually split on, and a named residue of cases your own preferred definition leaves undecided.

50 creditsWin Market

Brand-ambassador contest with tasks, points, and rewards

A complete, runnable ambassador-contest spec (the reward ladder, the point-earning task list, the point values, and the win conditions) ready to load into a contest tool.

50 creditsGet First Users

Break-even point and margin of safety

A founder learns the exact unit and revenue break-even point so they can judge whether the required sales volume is achievable before fixed costs are recovered.

50 creditsChoose Business Model

Break-even sales change for a price change

You get the minimum percent (and unit) sales-volume change at which a proposed price change leaves total profit contribution unchanged.

50 creditsChoose Business Model