Choose what to get done
Market sizing (TAM / SAM / SOM) with the adequacy check
TAM grossed up from a partial-coverage database count, SAM and SOM by your fractions, and a check that SOM clears 2x your revenue objective.
Multi-stakeholder value proposition canvases
A multi-stakeholder VPC set with exactly one canvas per role you need to win, each meeting your jobs and pains minimums with at least one gain, and no two canvases sharing an identical profile, ready for a complex B2B sale.
MVP and the test that proves it
The smallest feature set that tests your riskiest assumption (built for your first few users), an explicit cut list, and a single pass/fail test card with a numeric threshold.
Net Promoter Score
A correct NPS from raw 0-10 responses, with the promoter/passive/detractor breakdown.
Net revenue retention with leaky-bucket flag
A correct NRR computation (net of expansion) with a leaky-bucket verdict and a benchmark comparison.
Normalized competitor comparison scorecard
The buyer gets a structured comparison grid with a distinct row for every competitor they name, matched on whole words against the row's name or domain, so one merged row cannot stand in for two competitors. Each row carries the competitor's name, a host-like domain, site traffic, a G2 rating, an authority rank, a positioning phrase, an ease-of-use note, and one specific weakness. The row count must reach at least the number of named competitors, domains are unique across rows, the numeric metrics are checked as in-range, and the written entries must clear minimum word floors rather than merely being present.
One-sentence description of what I'm building and why
One plain-language sentence that states what you are building, for whom, and why it matters, machine-checked against the published rules: exactly one sentence, inside the published word band, a purpose connective present, no banned buzzwords, no em or en dashes.
Online-presence audit for demand, trust, and journey impact
I get a structured audit of my online presence: each surface, across website, branded search, social media, and review sites, rated on create-demand, build-trust, and potential-impact using fixed scales, with a short written note per surface and every negative-impact surface flagged.
Operating model canvas
An operating model canvas that maps how your business delivers its value proposition: the value delivery chain step by step, plus the suppliers, locations, organization, information systems, and management system behind it, each element filled in and machine checked.
Pain-to-reliever coverage map
A pain coverage map linking customer pains to the relievers that address them, with every pain at or above your selected severity covered by at least one reliever, unique ids, and no dangling references.
Partner contribution map of bricks supplied to the buyer journey
I get a structured map of which bricks each partner (reseller, distributor, dealer, agency, consultant, or sales agent) contributes to my Yellow Brick Road, with each brick tied to a specific milestone 1 to 5 and rated on whether it creates demand and builds trust, so I can see where the partner ecosystem supports the journey and which milestones have no partner brick at all.
Partner prioritization matrix
Every partner placed on the SOM-by-value 2x2 with a next-best-action per quadrant, so your time goes to the highest-leverage partners.