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EngineeringData & ResearchWriting & Content
154 plays available

Annotated story-spine beat map

I get my product's story told in the book's nine named beats (protagonist, struggle, conflict, value proposition, team, product with its how-it-works points, better than competition, traction and market, tagline reprise), each beat labeled and carrying its own prose block of at least my minimum word count, with at least one concrete number in the traction beat and my tagline repeated in the closing beat, so I can drop any beat into a website, an email, or a script.

50 creditsPitch Investors

Anti-dilution protection clause spec

The founder (or counsel) has a complete, parameterized anti-dilution clause specification for each series, ready for the shareholders' agreement.

50 creditsPitch Investors

Argument structure map

A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.

50 creditsPitch Investors

Bidirectional sales and marketing SLA (SMarketing)

I get a two-way Sales and Marketing SLA where marketing commits to a qualified-lead volume and definition and sales commits to a follow-up speed and cadence, so both obligations are explicit.

50 creditsBuild a Sales Engine

Big-idea introduction (For/Who/Unlike pattern)

A slot-complete big-idea introduction in the For/Who/Unlike pattern: one statement that names your idea, is assembled from the filled slots and differentiators, and stays inside your word cap.

50 creditsPitch Investors

Bill under a linear, 2-part, or 3-part tariff

I give a usage volume and a tariff schedule and get the exact amount owed, with the right block selected and overage applied only above included units.

50 creditsChoose Business Model

Blameless post-incident review register

A root-cause register where each incident carries a why-chain, a stated root cause, and owned, dated corrective actions, so the same incident does not recur.

50 creditsKeep App Running

Break-even point and margin of safety

A founder learns the exact unit and revenue break-even point so they can judge whether the required sales volume is achievable before fixed costs are recovered.

50 creditsChoose Business Model

Burn-rate danger level

A pure function that converts monthly burn and cash on hand into months of runway and a danger classification using runway-month thresholds, per Altman's rule that burn is only scary when runway is short.

50 creditsChoose Business Model

Business document score on the eight S's of strong writing

A completed eight-S audit register with exactly one scored row per required feature, each row carrying a rating, a verbatim text excerpt, and (when below threshold) a remediation note, plus a weighted total that is arithmetically consistent.

50 creditsPitch Investors

Cap table with option pool (pre and post-money)

The founder has a fully-reconciled pre- and post-money cap table, with the option pool shuffle baked in, ready to attach to a term sheet.

50 creditsPitch Investors

Categorized keyword research list

A categorized keyword table (problem, user, action, feature, location) with a numeric volume and competition estimate and a relevance note for every term, plus a focus set of exactly the size you choose, marked in the table.

50 creditsGet First Users