Choose what to get done
Build a Threat-to-Opportunity Framing Transition Plan
A structured two-phase framing plan per Gilbert's threat-then-opportunity model: Phase 1 threat framing housed in the core to secure resources, a named handoff trigger, then Phase 2 opportunity framing in an autonomous unit with enumerated independence dimensions.
Build a Three-Approaches-to-Growth Strategy Spec
A structured strategy spec that captures all three of Christensen's growth approaches across the three Table 2-1 dimensions, with each cell filled and internally consistent with that approach's definition.
Build a Three-Whys Customer Insight Ladder
I get a structured insight ladder: my customer's starting want repeated word for word, an ordered chain of at least three whys numbered from 1 with no gaps, and a final layer that separately names the functional and the emotional need (plus a social need if I require one), so I can see what sits beneath the surface ask.
Build a time-budgeted four-phase pitch runsheet
A four-phase pitch runsheet whose whole-minute budgets sum exactly to your total pitch length, with Phase 2 carrying strictly the most minutes and every phase carrying at least your required count of distinct talking points of three or more words.
Build a topic-segmented executive summary plan
An executive-summary plan whose segments exactly match the buyer's required segment set in the required order, each segment carrying a non-empty lead claim and at least the minimum number of supporting points, with one explicit recommendation segment.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Build a What / So What / Now What message pack
A message pack with at least your minimum number of messages, covering every scenario label you name with no label repeated, each message naming its audience and segmented into What (facts), So What (implications and relevance to the audience), and Now What (a call to action using one of your approved verbs, plus a next step), with every What facts field kept at or under your word cap.
Build a Why-Now three-forces trendcasting register
A three-forces 'Why now?' register for your named idea: exactly one economic, one social, and one technology force, each a distinct change with a cost/demand-marker-tagged impact, plus a market-window statement in recency language.
Build a Workflow Lock-In and Switching-Cost Register
The founder gets a structured lock-in register that documents, per top customer, the automations / integrations / team-workflows running through the product plus a switching-cost estimate and an integration-depth tier, surfacing where the product is embedded and where it needs to go deeper.
Build an action-first professional request email
A structured request-email object whose subject line carries an approved precursor, whose body leads with the call-to-action before the context, whose recipients are well-formed and de-duplicated, and which states an explicit ISO deadline.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an Argument Structure Map
A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.