Choose what to get done
Economic value to the customer and viable price range (EVE)
You get the total economic value to the customer (EVE) and the viable price range (ceiling and floor) for one product in one customer segment, built up from a next-best-alternative reference price and a set of signed monetary value-driver deltas.
ELG readiness score with the adopt-or-wait call
A placement on the value-proposition axis and the company-scale axis of the ELG readiness matrix, the quadrant those placements imply (WAIT, INVEST, EXPLORE, or EXPAND) with the book's standard call for it, a rationale per placement grounded in your own evidence, and a velocity note on which way the company is heading.
Email subject lines classified with the right precursor
A pure function precursor_for(intent) that maps an email intent code to the canonical subject-line precursor string, graded on hidden intent->precursor cases.
Enhanced business model canvas
A business model canvas assembled from your existing canvases instead of written from scratch: the value proposition canvas fills the Value Propositions box, the customer profile fills Customer Segments, and the operating model canvas fills the back stage (Key Partners, Key Activities, Key Resources, Cost Structure), with every carried item machine checked against the upstream deliverable it came from.
Enterprise procurement readiness gap register
The founder gets a structured procurement-readiness register that lists each expected enterprise artifact (docs, SLAs, support infra, controls), its present/partial/missing status, and a remediation order, so the work to satisfy a procurement review is sequenced before the contract stalls on it.
Equity for a founder's cash contribution
The extra ownership percentage a founder earns by putting cash into the company beyond their labor, priced off the agreed pre-seed valuation, plus the resulting post-contribution ownership split, so the founders can settle IOUs before financing.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.
Financing deal-stage tracker
The founder has a complete, sequenced map of the financing process, split at the term sheet signing and ending at funds received, with every stage named, owner-assigned, and closed by a gating artifact, and a duration roll-up checked against the cap set at intake.
Financing-round closing checklist
A structured closing checklist that echoes your frozen round stage, close date, and raise amounts, covers every closing step you require (a canonical six-step sequence by default), and enforces the minimum-commitment and wire-sequencing gates arithmetically.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
Foothold fit against the nonconsumption pattern
A structured foothold-fit assessment that records, for each of Christensen's four elements of the nonconsumption pattern, the buyer's claim, supporting evidence, and a pass/partial/fail mark, with an aggregate fit verdict computed by rule.
Founder equity contribution-factor ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.