Choose what to get done
Core-capability gap register
A structured register comparing required capabilities to current capabilities, flagging each gap with a fill strategy.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Customer profile
A ranked customer profile for one segment: the jobs your customer is trying to get done, the pains in their way, and the gains they want, every entry carrying a high, medium, or low rank so the profile states priorities instead of listing everything equally.
Design a conjoint analysis attribute/level/profile set
I get a runnable conjoint design: an attribute/level grid that respects the 6-7 attribute ceiling and >=2 levels per attribute, plus choice tasks of valid, non-duplicate profiles built only from those levels.
Design a repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Diagnose the Fatal Pinch
A pure function that classifies a startup against Paul Graham's fatal-pinch definition: default-dead AND slow growth AND not enough time, returning the overall verdict and which of the three conditions are true.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of milestones to my traction goal, each marked necessary, so I can see the minimum sequence the operator judged has to happen.
Enhanced business model canvas
A business model canvas assembled from your existing canvases instead of written from scratch: the value proposition canvas fills the Value Propositions box, the customer profile fills Customer Segments, and the operating model canvas fills the back stage (Key Partners, Key Activities, Key Resources, Cost Structure), with every carried item machine checked against the upstream deliverable it came from.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
In-House Build-vs-Buy Tendency Scorer
A founder weighing whether to sell an AI capability as a service gets a 0-6 in-house-tendency score and a build/buy verdict per the book's exact criteria, flagging capabilities customers will just build themselves.
Influencer pay ceiling
A value-based pay ceiling per influencer (from order value, margin, and conversion rate), with a within-budget verdict.