Choose what to get done
Core-capability gap register
A structured register comparing required capabilities to current capabilities, flagging each gap with a fill strategy.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Customer profile
A ranked customer profile for one segment: the jobs your customer is trying to get done, the pains in their way, and the gains they want, every entry carrying a high, medium, or low rank so the profile states priorities instead of listing everything equally.
Decision-rights and single-threaded-owner register
Every critical decision and deliverable has exactly one named accountable owner, with advisers/consulted/informed parties and an escalation path explicitly recorded, eliminating diffused 'chicken' accountability.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Design a cheap parallel channel-test plan with pass/fail thresholds
I get a parallel channel-test plan where every test names one of the 19 canonical traction channels and carries a metric, a small budget, a duration, and a numeric pass threshold, so I can run several cheap experiments at once and read every result the same way.
Design a conjoint analysis attribute/level/profile set
I get a runnable conjoint design: an attribute/level grid that respects the 6-7 attribute ceiling and >=2 levels per attribute, plus choice tasks of valid, non-duplicate profiles built only from those levels.
Design a Good-Better-Best SaaS package structure
I get a clean Good-Better-Best tier table where every feature is placed once, each tier targets a distinct segment, and higher tiers strictly contain lower-tier features (monotonic gradation).
Design a repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.