Choose what to get done
Build a Head-Hand-Heart Talent Remuneration Package
An early-stage founder receives a structured offer that pairs ESOPs and tax-aware cash with explicit psychological motivators, so they can compete for talent they cannot out-pay on salary alone.
Build a Jobs-vs-Attributes Market Segmentation Map
A structured circumstance-based segmentation map: a set of jobs-to-be-done, each tagged with the functional/emotional/social dimension, the circumstance, and the competing-alternatives set (which must include a nonconsumption option), explicitly contrasted against the rejected attribute-based segments.
Build a Plan-B Survival Plan
A structured survival-plan document that names the fundraise (Plan A) assumption, the dated switch trigger, the specific cost-cut and revenue actions of Plan B, and the resulting runway, so the team has a written fallback instead of vague optimism.
Build a Pre-Launch PMF Threshold Register
The founder gets a structured PMF threshold register that fixes the metrics, their pass thresholds, and the false-positive traps in advance, so the later PMF call is measured against pre-committed bars instead of post-hoc rationalization.
Build a Problem-Statement Abstraction Ladder
I get a structured abstraction ladder of how-might-we problem statements ordered from most abstract to most concrete, with exactly one marked as the chosen right-sized statement, so I avoid framing my MVP problem too broadly or too narrowly.
Build a Protagonist-Selection Pain-and-Gain Scorecard
I get a structured scorecard covering exactly the candidate protagonists I name, each with a valid role tag, pain and gain scores on my chosen scale, and a short written rationale, and exactly one flagged as the chosen protagonist, where the choice provably maximizes the pain+gain rule under my stated tie-break.
Build a theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
Build a Three-Whys Customer Insight Ladder
I get a structured insight ladder: my customer's starting want repeated word for word, an ordered chain of at least three whys numbered from 1 with no gaps, and a final layer that separately names the functional and the emotional need (plus a social need if I require one), so I can see what sits beneath the surface ask.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Build an Enterprise Procurement Readiness Gap Register
The founder gets a structured procurement-readiness register that lists each expected enterprise artifact (docs, SLAs, support infra, controls), its present/partial/missing status, and a remediation order, so the work to satisfy a procurement review is sequenced before the contract stalls on it.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Build Startup Compliance Obligation Register
A founder-acting-as-CFO receives a structured register of recurring compliance obligations across corporate, tax, contract, IP, and employment law, each with a cadence and due date, so nothing lapses.