Choose what to get done
Bidirectional sales and marketing SLA (SMarketing)
I get a two-way Sales and Marketing SLA where marketing commits to a qualified-lead volume and definition and sales commits to a follow-up speed and cadence, so both obligations are explicit.
Big-idea introduction (For/Who/Unlike pattern)
A slot-complete big-idea introduction in the For/Who/Unlike pattern: one statement that names your idea, is assembled from the filled slots and differentiators, and stays inside your word cap.
Boundary-case test set for a contested term
You get a boundary-case test set for one contested term: a set of edge cases, an in-or-out verdict for every case under every rival definition you supplied, at least one case that the rival definitions actually split on, and a named residue of cases your own preferred definition leaves undecided.
Brand-ambassador contest with tasks, points, and rewards
A complete, runnable ambassador-contest spec (the reward ladder, the point-earning task list, the point values, and the win conditions) ready to load into a contest tool.
Break-even sales change for a price change
You get the minimum percent (and unit) sales-volume change at which a proposed price change leaves total profit contribution unchanged.
Business document score on the eight S's of strong writing
A completed eight-S audit register with exactly one scored row per required feature, each row carrying a rating, a verbatim text excerpt, and (when below threshold) a remediation note, plus a weighted total that is arithmetically consistent.
Business model canvas
A nine-box business model canvas where every box is a falsifiable hypothesis with a pass/fail test, plus a market-size note, so you know what to test first.
Buyer interview signal scoring for a burning problem
Each problem and solution averaged, banded, and flagged against the burning-problem and likely-adopted bars.
Buyer persona x buyer journey matrix
I get a complete buyer-persona by buyer-journey matrix where every persona and stage combination has exactly one populated cell, so no segment or stage falls through a gap.
CAC and LTV by-channel comparison model
I get a CAC-and-LTV comparison across my candidate channels with a recommended channel that follows from the numbers, so the pick is grounded in unit economics rather than gut feel.
Candidate pricing metrics ranked on the six-criteria rubric
I get a filled scorecard where every candidate metric is rated 1-5 on all six criteria with a weighted total and a clear rank order, so I can pick the key pricing variable defensibly.
Candidate work-sample assignment spec
A ready-to-send work-sample assignment with a fixed time box, deliverable definition, and a weighted scoring rubric.