Choose what to get done
Build a Jobs-vs-Attributes Market Segmentation Map
A structured circumstance-based segmentation map: a set of jobs-to-be-done, each tagged with the functional/emotional/social dimension, the circumstance, and the competing-alternatives set (which must include a nonconsumption option), explicitly contrasted against the rejected attribute-based segments.
Build a Pre-Launch PMF Threshold Register
The founder gets a structured PMF threshold register that fixes the metrics, their pass thresholds, and the false-positive traps in advance, so the later PMF call is measured against pre-committed bars instead of post-hoc rationalization.
Build a Problem-Statement Abstraction Ladder
I get a structured abstraction ladder of how-might-we problem statements ordered from most abstract to most concrete, with exactly one marked as the chosen right-sized statement, so I avoid framing my MVP problem too broadly or too narrowly.
Build a Protagonist-Selection Pain-and-Gain Scorecard
I get a structured scorecard covering exactly the candidate protagonists I name, each with a valid role tag, pain and gain scores on my chosen scale, and a short written rationale, and exactly one flagged as the chosen protagonist, where the choice provably maximizes the pain+gain rule under my stated tie-break.
Build a Technical Debt Remediation Sequence Register
The founder gets a structured remediation register that buckets each debt item into fix-before-release / parallel-with-features / acceptable-ongoing, tags its weakness type, and orders the must-fix set, turning a flat audit list into a sequenced remediation plan.
Build a theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
Build a Three-Whys Customer Insight Ladder
I get a structured insight ladder: my customer's starting want repeated word for word, an ordered chain of at least three whys numbered from 1 with no gaps, and a final layer that separately names the functional and the emotional need (plus a social need if I require one), so I can see what sits beneath the surface ask.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an MVP Scope Boundary Contract
The founder gets a structured scope contract that locks the MVP boundary in advance, so zero-friction scope creep is gated by a written evidence test for every excluded feature rather than founder enthusiasm.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Build the boundary-case test set for a contested term in my field
You get a boundary-case test set for one contested term: a set of edge cases, an in-or-out verdict for every case under every rival definition you supplied, at least one case that the rival definitions actually split on, and a named residue of cases your own preferred definition leaves undecided.