Choose what to get done
Defect density per module with ranked hotspots
Defect density per module against your chosen size unit, the overall density, and a ranking of the most defect-dense modules.
Defect removal efficiency
Defect Removal Efficiency from pre-delivery vs escaped defect counts, with an optional per-phase breakdown.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Deploy runbook with rollback
An ordered, role-assigned deploy runbook with preflight checks, deploy steps, verification, and a rollback path that every failure step routes to.
Deployment pipeline and hosting
The app is deployed and the health endpoint returns 200.
Differentiation nonnegotiables register
A machine-checked nonnegotiables register naming your company, with 2 to 7 uniquely named differentiators, each rated on exactly the five Zook criteria as true/false values, each locked to a nonnegotiable principle (at least 20 characters) and a behavioral indicator (at least 15 characters), with criteriaPassCount and overallCriteriaPassRate arithmetic verified against the ratings.
Discovery-driven assumptions checklist for a new venture
A structured discovery-driven planning register: the required financial targets stated up front, then a rank-ordered assumptions checklist where every assumption has a test, a cost, and a kill/continue trigger, per Christensen's reversed four-step method.
Dream 100 list of where the customers gather
I get a Dream 100 list of the influencers, podcasts, blogs, communities, publications, events, and newsletters where my customers already gather, so I know where to go earn their attention.
Email subject lines classified with the right precursor
A pure function precursor_for(intent) that maps an email intent code to the canonical subject-line precursor string, graded on hidden intent->precursor cases.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
Founder's VC diligence question bank
The founder walks into the meeting with a complete, categorized interview script for vetting this specific investor: every question names the signal it is fishing for and the red-flag answer that should give pause.