Choose what to get done
Defect removal efficiency
Defect Removal Efficiency from pre-delivery vs escaped defect counts, with an optional per-phase breakdown.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Deploy pipeline and hosting
The app is deployed and the health endpoint returns 200.
Deploy runbook with rollback
An ordered, role-assigned deploy runbook with preflight checks, deploy steps, verification, and a rollback path that every failure step routes to.
Design a Good-Better-Best SaaS package structure
I get a clean Good-Better-Best tier table where every feature is placed once, each tier targets a distinct segment, and higher tiers strictly contain lower-tier features (monotonic gradation).
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Differentiation nonnegotiables register
A machine-checked nonnegotiables register naming your company, with 2 to 7 uniquely named differentiators, each rated on exactly the five Zook criteria as true/false values, each locked to a nonnegotiable principle (at least 20 characters) and a behavioral indicator (at least 15 characters), with criteriaPassCount and overallCriteriaPassRate arithmetic verified against the ratings.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.