Choose what to get done
Design a repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Differentiation nonnegotiables register
A machine-checked nonnegotiables register naming your company, with 2 to 7 uniquely named differentiators, each rated on exactly the five Zook criteria as true/false values, each locked to a nonnegotiable principle (at least 20 characters) and a behavioral indicator (at least 15 characters), with criteriaPassCount and overallCriteriaPassRate arithmetic verified against the ratings.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of milestones to my traction goal, each marked necessary, so I can see the minimum sequence the operator judged has to happen.
Enhanced business model canvas
A business model canvas assembled from your existing canvases instead of written from scratch: the value proposition canvas fills the Value Propositions box, the customer profile fills Customer Segments, and the operating model canvas fills the back stage (Key Partners, Key Activities, Key Resources, Cost Structure), with every carried item machine checked against the upstream deliverable it came from.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.