Choose what to get done
Content virality score on the STEPPS framework
The buyer gets a complete STEPPS scorecard: all six factors (social currency, triggers, emotion, public, practical value, stories) rated as whole numbers on the agreed scale, each with a written rationale that clears a minimum word count, plus a total_score that equals the sum of the six scores.
Core-capability gap register
A structured register comparing required capabilities to current capabilities, flagging each gap with a fill strategy.
Critical Path of milestones to a traction goal
I get an ordered Critical Path of milestones to my traction goal, each marked necessary, so I can see the minimum sequence the operator judged has to happen.
Customer health score from one ROI-proxy metric (banded)
You get a single-metric customer health score with traffic-light bands that are structurally sound: one chosen ROI proxy, ordered, non-overlapping, gap-free ranges that cover the whole metric domain.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Customer profile
A ranked customer profile for one segment: the jobs your customer is trying to get done, the pains in their way, and the gains they want, every entry carrying a high, medium, or low rank so the profile states priorities instead of listing everything equally.
Dilution impact of a pre-money option pool top-up
A function that computes the effective (pool-adjusted) price per share and the share of dilution borne by existing holders when a new option pool is created on a pre-money basis.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Disruptive-channel fit register
A structured channel-fit register that scores each candidate channel 0 to 3 on Christensen's four disruptive-channel criteria with a written rationale per channel, and returns, by rule, a fit verdict (fueled, neutral, or starved) per channel plus a recommended channel drawn only from the fueled ones.
Down-round cap-table impact record
A structured JSON record of a flat/down round listing each prior holder's pre and post ownership, anti-dilution-adjusted shares, and participation status, with the post-round ownership totalling 100%.
Economic value to the customer and viable price range (EVE)
You get the total economic value to the customer (EVE) and the viable price range (ceiling and floor) for one product in one customer segment, built up from a next-best-alternative reference price and a set of signed monetary value-driver deltas.
ELG readiness score with the adopt-or-wait call
A placement on the value-proposition axis and the company-scale axis of the ELG readiness matrix, the quadrant those placements imply (WAIT, INVEST, EXPLORE, or EXPAND) with the book's standard call for it, a rationale per placement grounded in your own evidence, and a velocity note on which way the company is heading.