Choose what to get done
Deep-question conversation guide (fact-to-deep recasting)
A conversation guide pairing each surface fact-question with a recast deep question and a follow-up, covering the buyer's required question count, plus a prep-topics list meeting the minimum, validated structurally.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Differentiation nonnegotiables register
A machine-checked nonnegotiables register naming your company, with 2 to 7 uniquely named differentiators, each rated on exactly the five Zook criteria as true/false values, each locked to a nonnegotiable principle (at least 20 characters) and a behavioral indicator (at least 15 characters), with criteriaPassCount and overallCriteriaPassRate arithmetic verified against the ratings.
Dilution impact of a pre-money option pool top-up
A function that computes the effective (pool-adjusted) price per share and the share of dilution borne by existing holders when a new option pool is created on a pre-money basis.
Discovery-driven assumptions checklist for a new venture
A structured discovery-driven planning register: the required financial targets stated up front, then a rank-ordered assumptions checklist where every assumption has a test, a cost, and a kill/continue trigger, per Christensen's reversed four-step method.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Disruptive-channel fit register
A structured channel-fit register that scores each candidate channel 0 to 3 on Christensen's four disruptive-channel criteria with a written rationale per channel, and returns, by rule, a fit verdict (fueled, neutral, or starved) per channel plus a recommended channel drawn only from the fueled ones.
Down-round cap-table impact record
A structured JSON record of a flat/down round listing each prior holder's pre and post ownership, anti-dilution-adjusted shares, and participation status, with the post-round ownership totalling 100%.
Dream 100 list of where the customers gather
I get a Dream 100 list of the influencers, podcasts, blogs, communities, publications, events, and newsletters where my customers already gather, so I know where to go earn their attention.
Economic value to the customer and viable price range (EVE)
You get the total economic value to the customer (EVE) and the viable price range (ceiling and floor) for one product in one customer segment, built up from a next-best-alternative reference price and a set of signed monetary value-driver deltas.
ELG readiness score with the adopt-or-wait call
A placement on the value-proposition axis and the company-scale axis of the ELG readiness matrix, the quadrant those placements imply (WAIT, INVEST, EXPLORE, or EXPAND) with the book's standard call for it, a rationale per placement grounded in your own evidence, and a velocity note on which way the company is heading.
Email subject lines classified with the right precursor
A pure function precursor_for(intent) that maps an email intent code to the canonical subject-line precursor string, graded on hidden intent->precursor cases.