Choose what to get done
Customer referral program with reward and automation
A complete referral system design for your product: the ideal-customer segment to invite, a share asset with its invite email, a reward structure with internally consistent numbers, and ordered automation steps with an opt-out rule.
Deep-question conversation guide (fact-to-deep recasting)
A conversation guide pairing each surface fact-question with a recast deep question and a follow-up, covering the buyer's required question count, plus a prep-topics list meeting the minimum, validated structurally.
Default alive or default dead
A pure function that, given current cash, monthly expenses, monthly revenue, and monthly revenue growth rate, returns whether the company reaches profitability before cash runs out (default alive) or not (default dead), the crossover month, and the lowest cash point.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Differentiation nonnegotiables register
A machine-checked nonnegotiables register naming your company, with 2 to 7 uniquely named differentiators, each rated on exactly the five Zook criteria as true/false values, each locked to a nonnegotiable principle (at least 20 characters) and a behavioral indicator (at least 15 characters), with criteriaPassCount and overallCriteriaPassRate arithmetic verified against the ratings.
Dilution impact of a pre-money option pool top-up
A function that computes the effective (pool-adjusted) price per share and the share of dilution borne by existing holders when a new option pool is created on a pre-money basis.
Discovery-driven assumptions checklist for a new venture
A structured discovery-driven planning register: the required financial targets stated up front, then a rank-ordered assumptions checklist where every assumption has a test, a cost, and a kill/continue trigger, per Christensen's reversed four-step method.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Disruptive-channel fit register
A structured channel-fit register that scores each candidate channel 0 to 3 on Christensen's four disruptive-channel criteria with a written rationale per channel, and returns, by rule, a fit verdict (fueled, neutral, or starved) per channel plus a recommended channel drawn only from the fueled ones.
Down-round cap-table impact record
A structured JSON record of a flat/down round listing each prior holder's pre and post ownership, anti-dilution-adjusted shares, and participation status, with the post-round ownership totalling 100%.
Dream 100 list of where the customers gather
I get a Dream 100 list of the influencers, podcasts, blogs, communities, publications, events, and newsletters where my customers already gather, so I know where to go earn their attention.
Economic value to the customer and viable price range (EVE)
You get the total economic value to the customer (EVE) and the viable price range (ceiling and floor) for one product in one customer segment, built up from a next-best-alternative reference price and a set of signed monetary value-driver deltas.