Choose what to get done
Video production creative brief
A structured creative brief a production team can pitch from: a written-out objective and audience, one single-minded proposition, named video deliverables with durations and aspect ratios, at least one success measure, and, unless you switch those checks off, a disclosed budget and an ordered timeline.
Viral coefficient and loop-driven user growth
A founder learns their viral K-factor and the cumulative users a seed cohort generates across viral cycles, so they can judge whether the product can grow on the viral engine alone.
Weekly growth-target schedule
A pure function that, given a starting metric value, a weekly growth rate, and a number of weeks, returns the compounded target for each week and the final value, mirroring the YC forward-looking growth graph practice.
Weighted founder idea-selection matrix
A structured decision matrix that rates each candidate idea against weighted virtue criteria, computes the weighted score (SUMPRODUCT of weights and scores) per idea, and ranks them, so founders pick a direction on stated criteria instead of gut feel.
Weighted sales forecast from the pipeline
A weighted, discount-adjusted forecast: each deal weighted by its stage probability and rolled up by month.
Weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Weighted-average anti-dilution conversion price
A function that applies the broad-based weighted-average anti-dilution formula to produce the adjusted conversion price for an earlier preferred series after a dilutive financing.
What / So What / Now What message pack
A message pack with at least your minimum number of messages, covering every scenario label you name with no label repeated, each message naming its audience and segmented into What (facts), So What (implications and relevance to the audience), and Now What (a call to action using one of your approved verbs, plus a next step), with every What facts field kept at or under your word cap.
Whole-product specification
A structured whole-product specification listing the core technology plus the accompanying components that complete it, each mapped to a customer need.
Why-now three-forces trendcasting register
A three-forces 'Why now?' register for your named idea: exactly one economic, one social, and one technology force, each a distinct change with a cost/demand-marker-tagged impact, plus a market-window statement in recency language.
Work-sample interview question bank
A reusable, competency-mapped question bank where each question has a predetermined acceptable answer and red-flag list.
Workflow lock-in and switching-cost register
The founder gets a structured lock-in register that documents, per top customer, the automations / integrations / team-workflows running through the product plus a switching-cost estimate and an integration-depth tier, surfacing where the product is embedded and where it needs to go deeper.