Choose what to get done
Communication-channel richness selection register
A channel-selection register with one row per message, each carrying an authenticity flag and an emotional-load flag that deterministically map to a recommended channel from the allowed richness ladder, validated for rule-consistency.
Competitor-informed SEO content brief
A complete content brief: primary and long-tail keywords, an H2/H3 outline, must-cover subtopics, a word-count band, internal and external link slots, an on-page checklist, and a takeaway for each competitor URL you list.
Compliance control and evidence register
The founder gets a structured control register that maps each required control to its framework, the evidence artifact that satisfies it, its present/missing status, and an owner, so the documentation and controls needed to pass a compliance review are enumerated and tracked rather than improvised.
Conjoint analysis attribute/level/profile set
I get a runnable conjoint design: an attribute/level grid that respects the 6-7 attribute ceiling and >=2 levels per attribute, plus choice tasks of valid, non-duplicate profiles built only from those levels.
Content distribution checklist
A deduplicated checklist of destinations (communities, forums, groups, syndication spots) to post your content to, each row with a destination name, a well-formed link, an accepted content format, and a posting cadence, spread across at least your minimum of distinct format types.
Content virality score on the STEPPS framework
The buyer gets a complete STEPPS scorecard: all six factors (social currency, triggers, emotion, public, practical value, stories) rated as whole numbers on the agreed scale, each with a written rationale that clears a minimum word count, plus a total_score that equals the sum of the six scores.
Contribution-weighted founder equity register
A founder equity register as structured JSON: each founder with role, commitment level, weighted contribution factors, and allocated equity %, plus a reserved future-hire pool, with all percentages summing to 100% and part-time founders held inside a minority band.
Core-capability gap register
A structured register comparing required capabilities to current capabilities, flagging each gap with a fill strategy.
Critical Path of milestones to a traction goal
I get an ordered Critical Path of milestones to my traction goal, each marked necessary, so I can see the minimum sequence the operator judged has to happen.
Customer health score from one ROI-proxy metric (banded)
You get a single-metric customer health score with traffic-light bands that are structurally sound: one chosen ROI proxy, ordered, non-overlapping, gap-free ranges that cover the whole metric domain.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Customer profile
A ranked customer profile for one segment: the jobs your customer is trying to get done, the pains in their way, and the gains they want, every entry carrying a high, medium, or low rank so the profile states priorities instead of listing everything equally.