Choose what to get done
Dream 100 list of where the customers gather
I get a Dream 100 list of the influencers, podcasts, blogs, communities, publications, events, and newsletters where my customers already gather, so I know where to go earn their attention.
ELG readiness score with the adopt-or-wait call
A placement on the value-proposition axis and the company-scale axis of the ELG readiness matrix, the quadrant those placements imply (WAIT, INVEST, EXPLORE, or EXPAND) with the book's standard call for it, a rationale per placement grounded in your own evidence, and a velocity note on which way the company is heading.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
Go-to-market plan from channel and partner analyses
A go-to-market plan that composes your existing channel and partner analyses into a Bullseye channel ranking, a capped inner circle of focus channels with rationale, and phased program slots with KPIs per phase.
Influencer pay ceiling
A value-based pay ceiling per influencer (from order value, margin, and conversion rate), with a within-budget verdict.
Inner-circle channels to test now
I get a short, focused list of inner-circle channels to test now, each with a written reason it earned a slot, so I run experiments instead of debating the whole menu.
One acquisition idea for each of the 19 traction channels
I get one written acquisition idea for each of the 19 traction channels, so I have a full menu of ways to reach customers before I narrow down.
One-page BD term sheet across the six key terms
A simple one-page business-development term sheet covering deal lifetime, exclusivity, payments, commitment, guarantees, and revenue sharing, filled in with your deal's specifics.
Online-presence audit for demand, trust, and journey impact
I get a structured audit of my online presence: each surface, across website, branded search, social media, and review sites, rated on create-demand, build-trust, and potential-impact using fixed scales, with a short written note per surface and every negative-impact surface flagged.
Partner brick contribution map for the buyer journey
I get a structured map of which bricks each partner (reseller, distributor, dealer, agency, consultant, or sales agent) contributes to my Yellow Brick Road, with each brick tied to a specific milestone 1 to 5 and rated on whether it creates demand and builds trust, so I can see where the partner ecosystem supports the journey and which milestones have no partner brick at all.
Partner data-sharing rules mapped to tiers and risk
A complete, partner-tier-by-population data-sharing rule spec: for each tier and population the chosen match condition and exact fields to expose, with PII handling and hard-excluded accounts spelled out, so sharing is configured consistently.
Press list of reporters to pitch
A deduplicated press contact list built to your brief: every row carries a reporter name, a publication, a valid-format email address, and a sample-article link, with duplicate emails and single-source padding screened out.