Choose what to get done
Influencer pay ceiling
A value-based pay ceiling per influencer (from order value, margin, and conversion rate), with a within-budget verdict.
Online-presence audit for demand, trust, and journey impact
I get a structured audit of my online presence: each surface, across website, branded search, social media, and review sites, rated on create-demand, build-trust, and potential-impact using fixed scales, with a short written note per surface and every negative-impact surface flagged.
Partner contribution map of bricks supplied to the buyer journey
I get a structured map of which bricks each partner (reseller, distributor, dealer, agency, consultant, or sales agent) contributes to my Yellow Brick Road, with each brick tied to a specific milestone 1 to 5 and rated on whether it creates demand and builds trust, so I can see where the partner ecosystem supports the journey and which milestones have no partner brick at all.
Pick the inner-circle channels to test now
I get a short, focused list of inner-circle channels to test now, each with a written reason it earned a slot, so I run experiments instead of debating the whole menu.
Press list of reporters to pitch
A deduplicated press contact list built to your brief: every row carries a reporter name, a publication, a valid-format email address, and a sample-article link, with duplicate emails and single-source padding screened out.
Press release with every element a reporter needs
A complete, structurally-checked release: a headline that names your company, a distinct subhead, a dateline matching your city and date, a lead of at least 25 words, your requested number of attributed quotes, a number or statistic in the body, a boilerplate that names your company, your media contact email, and your media-kit link, all within the word cap.
Rank the 19 traction channels into Bullseye A/B/C rings
I get all 19 traction channels sorted into Bullseye rings, each with a written rationale, and a disciplined inner ring, so I concentrate my first traction experiments instead of chasing every channel at once.
Score a content piece on the STEPPS virality framework
The buyer gets a complete STEPPS scorecard: all six factors (social currency, triggers, emotion, public, practical value, stories) rated as whole numbers on the agreed scale, each with a written rationale that clears a minimum word count, plus a total_score that equals the sum of the six scores.
Scored brickyard inventory of demand-and-trust touchpoints
I get a structured brickyard: every brick sorted into the five areas (online presence, content, offerings, ecosystem, internal team), scored on the three fixed dimensions, with a ready/cracked/missing status per brick and per-area counts that match the bricks, ready to assemble into a journey.
Verified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection that maps each funnel stage your campaign targets to KPIs drawn only from a fixed stage-validity table, with a positive numeric target and a measurement window in days attached to every KPI.